Solutions & product development consultancy · Johannesburg

Products and services that solve real problems.

We identify the problem, build the solution, and grow the business around it. Apps, SaaS, websites, systems, brand, data-driven marketing, and automation, from one team.

12+ years · 1,200+ projects and clients served

Campaign

6 months

Leads

0

CTR

0.00%

Impressions

0.00M

CPM

0%

Thrifty Adventures · LinkedIn · 2025–26

Why we build

The problem you've learned to live with.

Every business has one: a process held together with copy-paste, or an idea stuck in the notes app. Good ideas rarely die from bad code. They die in the handoffs between agencies.

LumiSkin: the version that got built.
Identify

Most products fail because nobody needed them.

CB Insights puts "no market need" at the top of why startups fail. So we start from the moment that costs you money or time. Innovatr's site looked fine and converted badly; we rebuilt it around the buyer.

The Innovatr homepage before the rebuild

Innovatr · site rebuilt around what buyers actually needed

Build

The product and its brand are one build.

Software people can use, with a name and a face they remember. Wordmarks, packaging, print, and photography made as one system, so the thing still looks like itself on a Tuesday afternoon post.

Legacy Lab wordmark and identity system

Legacy Lab · wordmark

Grow

A product nobody finds solves nothing.

Building it is half the work. Marketing and analytics decide whether the right people ever find it, and tell you what to fix next. Two clients, two very different goals.

Goal: leads from a standing start

742
leadsfrom a channel that had never run before. Cost per lead stays with the client
4.91M
impressions0.97% CTR vs a 0.52% benchmark

Thrifty Adventures · Jul 2025 – Jan 2026

Worked with Alroy for 2+ years. He's extremely professional and has a variety of talents you can make use of. He's like a Swiss army knife.
Energy Capital & PowerKelly-Ann AyukCo-Founder & Chairperson, Energy Capital & Power
Services & consulting

The same process, run for you.

Custom products and systems, brand, data-driven marketing, and automation, from the same hands that ship our own.

We identify

What is not working, or what is being missed, and who it affects. Every project starts here, before anything gets built.

What you get

  • A written problem statement
  • Scope, time, and cost
  • An honest recommendation, including do not build this

We build

Apps, SaaS, websites, and the systems that run behind them, with the brand around them. The product and its identity ship together.

Hakkan screenCaughtSlipping screenLegacy Lab wordmark and identity systemGold-foil business cards for Deja Media

We grow it

Marketing, analytics, and automation that grow the product and the business behind it. Getting found, and running without you.

Thrifty Adventures social campaign post grid

36.6% conversion on the offer that worked

Thrifty Adventures · against 8.6% on the generic form, same audience

Mapping the workflow before automating it

A Zapier Canvas board mapping a lead-triage workflow end to end

Not sure which you need?

Most need more than one. Tell us the problem and we will work out what it takes.

Start a project
How we work

Identify. Build. Grow.

One process, whether the product is ours or yours. Here is how it sounds from the inside.

  • People start our booking form and vanish halfway through. We cannot tell where, and it is costing us bookings.
  • That is a painful one. You are paying to bring people in and losing them at the last step. We have seen it before, and it is usually fixable.
  • Before we change anything, let us watch it happen: a week of analytics on where people leave, on which device. Then we will know what we are actually fixing.

An illustration, not a real conversation.

See how a project actually runs
Our own products

Built by us. For us, and for everyone else.

We build our own products the same way we build yours. Each one started as an everyday problem: hours disappearing into the scroll, no idea what to cook tonight, writing you cannot tell a person wrote. We identified it, built it, and now we grow it. Same three steps, tested on ourselves first.

CaughtSlipping screen
CaughtSlipping iconCaughtSlippingLive

You know you're doomscrolling. Nothing calls you out.

Learn more
InSpiritInTruth screen
InSpiritInTruth iconInSpiritInTruthLive

Devotionals are written for everyone. Your walk isn't.

Learn more
tapa. screen
tapa. icontapa.Live

It's 6pm and you're staring into the fridge again.

Learn more
Hakkan screen
Hakkan iconHakkanBeta

AI made content cheap to make. And worthless to read.

Learn more

Your business has a problem like one of these. We solve it the same way.

Alroy consistently produces high-quality and timely work, and is always willing to go the extra mile to ensure a project's completion.
IFC — International Finance CorporationHermione NevillSenior Consultant, IFC — International Finance Corporation
Alroy demonstrated an exceptional work ethic, resourcefulness, and dedication to client success, including supporting post-contract.
GL eventsDevi Paulsen-AbbottCommercial & Strategy Director, CIO Africa by dx5

Work delivered for

MetaIFC — World Bank GroupDigify AfricaEnergy Capital & PowerAfrican Agri CouncilJenna CliffordTotal SportsZimbabwe TourismInnovatrThrifty AdventuresDeep Oceanand moreMetaIFC — World Bank GroupDigify AfricaEnergy Capital & PowerAfrican Agri CouncilJenna CliffordTotal SportsZimbabwe TourismInnovatrThrifty AdventuresDeep Oceanand more

Bring us a real problem.

Send one email about what you need. We will reply with what it would take, how long, and what it costs.